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Our Team

Patrick Edwards
Owner / Digital Advertising Strategist
Over the last 6 years I have worked across digital, PR, traditional marketing and have learned so much about what it takes to grow a business, engage a community and communicate en mass.

I started Format because I want to contribute to the growth of your business and help you access the most powerful advertising platforms in the world. As my business has grown, I have carefully recruited to make sure my team reflects the high level of service my clients have come to expect from me, and can deliver the results our clients need from their marketing efforts.
Renzo Rigano
Digital Marketing Specialist
Renzo is our resident problem-solver, eCommerce specialist and platform lead. His varied experience working in digital marketing and eCommerce for more than 10 years has equipped him with an answer for almost anything. Having managed multiple brands at once, Renzo understands the competing demands of clients, and is highly adept at hands-on, in-platform execution across all of our core ad platforms.
Luciana Bajaroff
Campaign Assistant
Luciana hails from Argentina and brings with her some BIG agency experience working on national and international brands from around South America. Since arriving in Adelaide in late 2021 she has settled into our team and become a critical component of our campaign management. Lu makes sure our campaigns are on-time, on-budget and on-spec.
Shenae Comley
Digital Marketing Coordinator
Shenae’s hospitality experience prepared her for the demands of this job better than anything else could have. She’s quick to respond, creative and the first to get excited about a new project or client. Shenae handles most of our copywriting, web content and organic social media content. If you’ve worked with us before, you’re likely to have received a detailed email, a warm welcome at our office or a more-enjoyable-than-the-usual phone conversation from Shenae.
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