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Immediate returns for an up and coming boutique house and techno music festival.

R3 Reform

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Our Contributions

Digital Strategy
Social Media Advertising
R3 Reform is the latest fitness gem to open in Mawson Lakes, offering completely immersive exercise experiences through high-intensity, yet low-impact reformer pilates classes. In October 2021, R3 engaged Format to build campaigns centered around their $50 introductory offer for new members. We were thrilled to help them on this venture by building brand awareness and increasing sales through social ads.

Our role was to serve a set of social ads to a tightly geographically targeted audience. We dialed in the audience based on their behaviours, specific interests, and also retargeted users who had previously shown interest in R3 by visiting their website. 

We delivered strong measurable outcomes for R3 by the time the campaign concluded, with 44 purchases and a high click-through rate. With 168,990 impressions from the local area and retargeted audience of R3 Reform, this campaign developed brand awareness and built a strong customer base for their launch. 

The Results

Sales: 44 directly from social ads
People Reached: 51, 906
Impressions: 168, 990 
Click-Through Rate: Combined 6.13%

Read more on R3 Reform via their website.
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