It’s always a pleasure to work with organisations that are committed to having a positive impact that spreads out into the wider community. Ilim College is a shining example of that idea, and we were lucky enough to partner with them for two campaigns over the last 6 months.
Our June enrolment campaign with Ilim College was a resounding success. By using a combination of Facebook, Instagram, YouTube and Google Display advertising, we created a strong digital presence throughout the campaign period. Targeted to a tight geographical location, our focus for this campaign was to clearly and quickly communicate the schools ethos, and connect with prospective parents ahead of key enrolment dates.
At the conclusion of the campaign, Ilim College reported a widespread increase in enrolments, with one location recording a 45% improvement. With more than 190,000 impressions from the local area around Ilim Campuses, this campaign contributed significantly to Ilim’s visibility in the local community. Impressions: 190,000+
Estimated People Reached: 30,000+
All campaign photography and imagery was produced by Motion By Design